What's holding you back from producing greater results for your
tire business? That's the question being raised by Dave Vogel,
sales director for industry software provider ASA Tire Systems.
He will be conducting a free seminar on "Technology in the
Workplace" from 7-8:30 a.m. on Wed., Sept. 22 at the
International Tire Exposition & Conference (ITEC) at Cleveland's
I-X Center. (The facility's doors open at 6:30 a.m.)
"Operating with outdated technology could be sending the message
that you are not progressive and that customer service is not
your priority," he says.
"This is a dangerous position to be in if your competitors
embrace new technology before you do. Savvy business owners
recognize the need to stay a step ahead of the competition with
the latest software technology," says Vogel, noting that the
session will not be a "sales pitch," but rather a program
dedicated to educating you about how new technology can help
your business become more profitable.
"Now more than ever, consumers turn to technology to get
organized and operate more efficiently. As a result, they have
become more demanding and expect the businesses they shop with
to keep pace," he points out.
The seminar will "explore how industry-specific software
programs can be as indispensable to the operation of your tire
business as compressors, lifts and tire machines," according to
Vogel, who has spent more than 20 years in the tire/automotive
repair industry.
He began his career with Goodyear, advancing through the ranks
by managing individual stores, supervising groups of stores and
working as a territory manager for dozens of independent tire
dealers. Vogel spent several years as an independent tire dealer
himself, operating both retail and commercial tire centers
before joining ASA.
As a sales director for the company, he has worked with
hundreds of tire dealers around the country, implementing and
improving their software systems and business operations. Having
witnessed first-hand the profit and efficiency improvements that
computer technology has brought to tire businesses, his
presentation will be from a tire dealer's point of view, using
terminology and scenarios common to the industry.
For more information, visit www.asatire.com/ITEC/seminar and itec-
tireshow.com.
