Specialized tire industry knowledge to be shared with ITEC and TIA conference attendees

Jan. 1, 2020
Pat Sandone, the founder and president of Net Driven, will be among the speakers conducting programs at the Sept. 21-23 International Tire Exposition & Conference (ITEC) at Cleveland?s I-X Center.
Pat Sandone, the founder and president of Net Driven, will be among the speakers conducting programs at the Sept. 21-23 International Tire Exposition & Conference (ITEC) at Cleveland’s I-X Center.

Sandone is to discuss Internet marketing for tire dealers and auto repair shops; his talk will focus on lessons learned from building and maintaining hundreds of industry websites across the U.S. and Canada.

Topics will include:
  • Free Internet Marketing: Five quick tips that you can implement to enhance your Internet marketing for free.
  • The Four Most Important Elements of an Effective Tire Dealer Website: Based on a study conducted by Net Driven and Pennsylvania State University, what are the top four elements consumers expect when shopping online for tires and service?
  • Online Shoppers: While just 3 percent of people actually buy tires online, more than 35 percent research their potential tire purchases via the Internet and buy from local tire dealers. What do these consumers demand and how can you make them your profitable customers?

 

PAGE 2

Sandone's ITEC seminar will be held Wed., Sept. 22 from 2 to 2:30 p.m.

If you can't make it to the show, you can participate in a live interactive presentation of the talk to be broadcast over the Internet on Wed., Sept. 29 at 2 p.m. Eastern Time. To sign up, send an email to [email protected].

Also, Pittsburgh-based Liberty Tire Recycling will highlight its tire collection and recycling services as it engages ITEC attendees and other exhibitors throughout the event.

"Municipalities, trucking companies, automotive service stations and other businesses need a reliable partner that will collect and properly recycle their scrap tires," says CEO Jeffrey Kendall, noting that the company has "the largest network of tire recycling facilities in North America, making us a one- stop, coast-to-coast tire collection service."

 

PAGE 3

Each year the firm collects 110 million-plus tires from a vast lineup of customers at more than 60,000 locations. The company maintains a network of door-to-door reclamation services with processing plants at strategic locations throughout North America, he explains.

Once they are collected, the tires are recycled and transformed into eco-friendly products that include crumb rubber for synthetic athletic fields; industrial feedstock for molded products; additive for rubberized asphalt; tire-derived fuel for industrial kilns, mills and power plants; and rubber mulch for landscaping and playgrounds, according to Kendall.

Looking ahead, Liberty's vice president of sales and marketing, Mike Wezel, will be "debunking myths about crumb rubber" at the Sept. 30-Oct. 2 Tire Industry Association (TIA) Environmental Symposium in Ocean City, Md.

He'll also cover scientific, performance and environmental facts about the material.

 

PAGE 4

In a session entitled "Separating Myths from Facts Concerning the Use of Recycled Rubber Products," Wezel will discuss "how environmental activists and others continue to perpetuate myths and misconceptions concerning the use of recycled rubber in various rubber-based products, and how industry advocacy groups, associations and leading tire recycling companies are launching proactive campaigns to bring the facts to the forefront."

Specifically, he'll point out that "study after study has concluded that the use of crumb rubber in products such as synthetic turf or playground surfaces poses no health or environmental risk."

"There are many myths and outright distortions out there concerning the use of crumb rubber," reports Dick Gust, co-chair of the TIA Environmental Advisory Council (EAC). "Yet this product has been studied thoroughly and has been declared safe. If you want to not only learn the truth about this product, but see how it might be beneficial, you need to be at the TIA Environmental Symposium."

"TIA is a leader in disseminating facts and debunking myths about the tire industry, so our Environmental Symposium is a logical place for an expert like Mike to give the facts about crumb rubber," notes TIA Executive Vice President Roy Littlefield.

For more information, www.itec-tireshow.com.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

Maximizing Throughput & Profit in Your Body Shop with a Side-Load System

Years of technological advancements and the development of efficiency boosting equipment have drastically changed the way body shops operate. In this free guide from GFS, learn...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.