"Based on research into the most popular mobile platforms in the trucking industry, we launched the Blackberry application first," says marketing manager Jaye Young, "but the Android and iPhone applications are not far behind."
Young points out that "it's no secret that today's business runs in real- time, and our customers expect information literally at their fingertips – including information about where they can find Michelin tires."
Users can call ONCall directly from the app or search for a provider by category, including emergency road service, travel plazas, onsite tire service or MRT retreads.The application can provide service providers based on the user's current GPS location or an entered location. It also gives users the ability to call the service provider or save the provider's information to their device's contacts or address book.
In addition to being able to call for emergency road service directly from the application, Michelin has recently enhanced other ONCall elements.
"We now have direct contact with service technicians in order to ensure timely service of customers who need us, many times in the middle of the night," says emergency roadside service manager Clive Guest.
"We've also implemented very clear service metrics, so our partners are accountable for their performance. The initial response has been very positive, with call volumes increasing significantly in a very short time," Guest reports.For more information, visit .
