Michelin Americas Truck Tires is rolling out a mobile dealer-locator
application for Blackberry smart phones that provides the location of the
nearest Michelin truck tire or service provider along with additional
information about the particular facility. The app can be used in the U.S.
and Canada and joins the company's OnCall emergency road service and other
online offerings under its 'Wherever You Go' program.
"Based on research into the most popular mobile platforms in the trucking
industry, we launched the Blackberry application first," says marketing
manager Jaye Young, "but the Android and iPhone applications are not far
behind."
Young points out that "it's no secret that today's business runs in real-
time, and our customers expect information literally at their fingertips –
including information about where they can find Michelin tires."
Users can call ONCall directly from the app or search for a provider by
category, including emergency road service, travel plazas, onsite tire
service or MRT retreads.
The application can provide service providers based on the user's current GPS
location or an entered location. It also gives users the ability to call the
service provider or save the provider's information to their device's
contacts or address book.
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In addition to being able to call for emergency road service directly from
the application, Michelin has recently enhanced other ONCall elements.
"We now have direct contact with service technicians in order to ensure
timely service of customers who need us, many times in the middle of the
night," says emergency roadside service manager Clive Guest.
"We've also implemented very clear service metrics, so our partners are
accountable for their performance. The initial response has been very
positive, with call volumes increasing significantly in a very short time,"
Guest reports.
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