Tire Rack is now highlighting tires designed to be low rolling resistant and energy efficient on its website, allowing drivers seeking fuel economy to narrow their purchasing options.
“Consumers are increasingly being bombarded with messages about fuel consumption and efficiency from vehicle and tire manufacturers,” says Vice President Matt Edmonds, “and it’s our mission to sort through the data and tell them what matters most.”
Tires with low rolling resistance properties are identified on the site and a vehicle fuel economy component has been added to the company’s tire testing regimen. “These new consumer-information features allow shoppers to quickly identify tires designed to be eco-friendly, as well as see how tire choices can influence vehicle fuel-consumption,” he adds.
The new fuel economy component test reports provide consumers with “real world data” to determine which tires save the greatest amount of fuel and how that translates into their daily driving style.
For example, in recent tests it was determined that the impact of fuel savings for a BMW 3 Series driven 15,000 miles a year could be as much as 30 gallons. With the average price of fuel at $2.75 a gallon, one can save a total of $80 annually by outfitting a mid-sized sedan with the most efficient of the tires tested.
PAGE 2Typically conducted from May to September when roads are clear of snow, the company’s 6.6-mile Real World Road Ride has long been used to evaluate the ride comfort, noise quality and everyday handling characteristics that most motorists experience.
For more information, visit www.tirerack.com.
