MRR 20-inch wheels paired with Nitto tires are among the eclectic elements of the denim-oriented “Antenna Soul” custom on display at the Specialty Equipment Market Association (SEMA) Show in Las Vegas.
Kia teamed with Antenna Magazine and other contributors to create the one-of-a-kind ride, which hits the auto show circuit following its Vegas stint.
The special Soul is touted as a “pop-up shop of the latest trends in clothing and accessories” from hipster entities such as Original Penguin, etnies and Huff.
Custom seats feature Cone Denim, bespoke stitching and Rufus shirt material; a G-shock clock is mounted on the dash. Perforated leather and denim adorn the interior along with a RICTA skateboard wheel gear shift knob, leather-wrapped mounting holsters for personal electronics, a custom display case in the glove box for fashionable watches and stylish sunglasses, a refrigerator in the back seat and a skate board stowed in the roof liner.
“Arrive in style – or even fashionably late – for any occasion in the Antenna Soul with clothing packed neatly in a motorized organizer in the trunk featuring exclusive apparel and accessories,” observes Michael Sprague, Kia’s vice president of marketing who is driving the company’s 2010 Soul Xpression promotional campaign.
A baby blue exterior executed by Lux Motorwerks is augmented with a matte brown roof; special grill trim, side vents and a rooftop snowboard rack carrying a Revolution custom board; smoked headlights, taillights and side markers; plus baby blue color-matched brake calipers.
“As a head-turning example of modern design, the Soul was the perfect canvas for influential designers and thought leaders to come together and express everything that would make it further befitting of its name,” Sprague enthuses.
“The Soul Xpression program takes design elements of the Soul to the next level by adding specific visions from inspirational style leaders,” he points out.
For more information, visit www.mrrwheels.com, www.nittotire.com and www.antennamag.com/kia.
