General is to be promoted as the Official Tire of Nevada’s Best in the Desert Off-Road Racing series for the 2010 season.
The company “is again unleashing the fury on desert racing and stepping up our efforts in this category,” according to marketing director Travis Roffler. “Best in the Desert is one of the premier state slide racing organizations, and Team GT will strategically enhance the series in key areas.”
The program includes February’s Blue Water Resorts & Casino Parker 425; Terrible’s 250 at Primm in April; the August TSCO Vegas To Reno The Long Way event; the Bilek Racing Silver State 300 in September; and the Henderson Fabtech Desert Classic, which finishes off the season in December of next year.
“The philosophy of our organization is to provide top quality, world class off-road racing events, and more importantly to make the events exciting, fun and fan friendly,” says series owner Casey Folks. “We are confident that with General Tire on board, Best in the Desert will be better than ever.”
“General tires have thundered through some of the toughest, most exciting desert racing events under the Best in the Desert banner,” says Roffler. “We are looking forward to a solid partnership.”
He adds that “with General becoming the Official Tire of Best in the Desert, this again proves General Tire’s brand commitment to the off-road community and our continuing to push the envelope in this industry.”
The company’s Grabber competition tire will be a particular focus of attention throughout the sponsorship arrangement. A Grabber line for cars and light trucks is also being marketed.
For more information, visit www.generaltire.com and www.bitd.com.
