Citing “unprecedented increases in the cost of raw materials,” Yokohama Tire Corp. is raising the prices on all of its consumer tires by up to 10 percent on Dec. 1. This includes passenger, performance and light truck applications.
There will also be some in-line adjustments, which will be announced at a later date. Off-the-road and commercial tires will not be affected by the increase at this time, the company reports.
“It’s a tough situation for all,” says Shawn Denlein, Yokohama sales director for consumer products. “Although we are currently seeing fluctuations in the costs of some raw materials, energy and transportation, they remain at elevated levels, not to mention the elevated cost of money in the current market,” he points out.
“We strive to keep costs down and continually bring the best products to market at competitive prices,” adds Jim MacMaster, executive vice president of the company’s business division. “Our operational efficiencies, environmental procedures and the latest technology help, but today’s challenging business climate makes it extremely difficult to contain costs.”
For more information, visit www.yokohamatire.com.
