Goodrich conquers 'cyber-desert' racing

Jan. 1, 2020
For more than three decades of desert racing, BFGoodrich tires have dominated events while bringing home more class wins and overall trophies than any other tire manufacturer, according to the company. And now the company?s dedication to its desert h
Untitled Document

For more than three decades of desert racing, BFGoodrich tires have dominated events while bringing home more class wins and overall trophies than any other tire manufacturer, according to the company. And now the company’s dedication to its desert heritage is being showcased in a new off-road racing video game appropriately entitled, BAJA: Edge of Control.

The production, published by game provider THQ, Inc., “brings the definitive off-road racing experience to the PS3 and 360 consoles with the largest unpredictable terrains in the most realistic off-road racing game ever created,” says Tom Jupena, Goodrich marketing communications manager.

Players build the ultimate off-road machine, aspiring to conquer towering mountains while racing along steep cliffs. Each ride featured in the game will be equipped with Goodrich tires, and players will have the opportunity to race more than 160 sponsored vehicles, including Trophy Trucks and off-road buggies.

Throughout the game, players attack vast unforgiving environments, thick mud and deep canyons – stopping when necessary at several Goodrich-labeled pit areas to upgrade their machines with a full array of hundreds of authentic parts that affect each vehicle’s performance amid the relentless cyber-desert.

“The BAJA: Edge of Control racing game pushes the envelope of gaming realism and detail to a whole new level, and we are thrilled to be involved,” Jupena explains. The company’s “lineage in desert racing is unparalleled, and we appreciate what THQ has done to create such a realistic off-road gaming experience while sharing our passion for off-road racing with everyone,” he adds.

To learn more about the game, visit www.bajagame.com. Goodrich can be accessed at www.bfgoodrichtires.com.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

How Fender Bender Operator of the Year, Morrow Collision Center, Achieves Their Spot-On Measurements

Learn how Fender Bender Operator of the Year, Morrison Collision Center, equipped their new collision facility with “sleek and modern” equipment and tools from Spanesi Americas...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.