Toyo launching Proxes Summer Tour to drive traffic to independent dealers

Toyo Tire has launched its Proxes Summer Tour, an eight-weekend tour designed to drive traffic to independent Toyo dealers.

Focusing on the Proxesline of high performance and ultra-high performance tires, the tour will visit a different city each Saturday from July 12 through Aug. 30.

The fun, interactive events will include special sales promotions, free food, autograph sessions by local cheerleaders or Toyo models and outdoor displays featuring Proxes products. Local radio stations will also be on site giving away movie passes and tickets to sporting events and concerts. In addition, one lucky attendee at each location will win a set of tires.

“The Proxes Summer Tour is a great way for people to enjoy their Saturday with plenty of food and fun, while being able to meet their local Toyo Tires dealer,” says Stan Chen, manager of events and motorsports. “It is also a chance to learn about the entire family of high performance Proxes tires for passenger cars, SUVs and sport trucks.”

The Proxes Summer Tour will be at the following Toyodealers this summer:

• July 12 – Wheel Warehouse in Anaheim, Calif.
• July 19 – Town Fair in Billerica, Mass.
• July 26 – Belle Tire in Auburn Hills, Mich.
• Aug. 2 – Tire Barn in Camby, Ind.
• Aug. 9 – Colony Tire in Greenville, N. C.
• Aug. 16 – Kauffman Tire in Alpharetta, Ga.
• Aug. 23 – Express Tire in San Diego, Calif.
• Aug. 30 – Allen Tire in Huntington Beach, Calif.

For more information, visit www.toyo.com.