General Tire is launching its “Anywhere is Possible” Sweepstakes to coincide with the DVD release of the movie Jumper. During the sweepstakes, which runs through Aug. 4, consumers who buy four General Tires will receive a $50 VISA prepaid gift card. Participants also have the opportunity to enter into the “Anywhere Is Possible Sweepstakes” at www.generaltire.com. No purchase is necessary to enter the contest. The campaign’s Grand Prize is a trip to one of six global destinations; 1st Prize is a trip to the Baja Experience, an off-road driving trip through Baja California; and 2nd Prize is a set of Grabber HTS light truck/SUV tires. “The promotion was designed to support the launch of the newest member of the General Tire family, the Grabber HTS.” says marketing director Travis Roffler. “The sweepstakes tie-in with the movie is a fun and exciting way to raise the General Tire image in the marketplace and expose our products to a wide range of consumers,” he adds. “The Jumper movie follows a hero who is able to teleport himself anywhere in the world, so what better Grand Prize than a trip to exciting destinations around the world? A perfect promotion for this action thriller,” relates Roffler. The contest will be supported with point-of-sale displays at General dealerships nationwide; an Internet banner ad campaign; and with advertisements in several leading automotive enthusiast publications. For more information, visit www.generaltire.com. | 
