Advanced ID RFID technology to be used in truck tires

Advanced ID Corporation has been using radio frequency identification (RFID) technology to track animals for some time. It has taken its foray into the tire management industry one step further with a breakthrough for the adoption of its RFID tire tag products, the industry’s most advanced platform for identification and tracking of tires.

In what the company calls a significant development, Qingdao Mesnac Co., Ltd. (“Mesnac”), a leading Chinese tire production equipment and software maker with significant tire manufacturing operations, has become the world’s first tire manufacturer to commit to embedding Advanced ID’s RFID tire tags in a commercial truck line. Mesnac has agreed to purchase a minimum of 2 million RFID tire tags and a quantity of RFID readers from Advanced ID.

Mesnac had previously purchased a limited quantity of 100,000 RFID tags, which were to be used for testing purposes. Advanced ID’s tire tags have been used by Mesnac in truck and bus tires as well as passenger vehicle tires.

“Today’s announcement marks two very important milestones for Advanced ID,” says Dan Finch, president and CEO of Advanced ID. “Mesnac, one of the fastest growing and most technologically advanced members of the Chinese tire market, is the first commercial truck tire company in Asia to adopt our RFID tags for use in one of their tire production lines. At a time when fleet managers and truck tire distributors globally are seeking new ways for improving the management of their tire assets, we commend Mesnac for its support of the industry and its commitment to meeting customer demands. With many of the world’s largest tire manufacturers working with Advanced ID, we believe Mesnac’s first-mover status will serve as a catalyst for broader adoption of our tire tags.”

Advanced ID has developed the most advanced RFID UHF tire tags and accompanying reader platform, which is gaining acceptance and implementation among tire manufacturers, industry supply chain constituents and safety advocates. The company offers a state-of-the-art RFID solution to track and identify tires. This is of vital importance to tire owners and fleet managers as theft of bus, truck and off-the-road/earth mover tires is common in many markets around the world. Tracking of tires also enables the documentation of the entire life of the tire – from point of origin through retreading and service repairs.