Editor's Note: This article was orginally published Nov. 1, 2018. Some of the information may no longer be relevant, so please use it at your discretion.
If you aren’t using a digital vehicle inspection (DVI) of any kind, you’re missing out on a great opportunity to help your customers and position your shop as a trusted partner for people in your community.
Don’t think that a DVI could provide you solid marketing materials? Think again! Paul Marquardt, owner of Northwoods Auto Techs in Rhinelander, Wis., says using a DVI has increased his customer relationships. The specific DVI his shop uses has a loyalty program built into it, making it even easier to tie into shop marketing.
The instant communication through the DVI is huge, he states. It helps with workflow in the shop and provides constant contact with the customers.
Marquardt should know what works. He is one of the first NAPA Gold Certified shops in the country. The new certification program allows shops nationwide to use a similar go-to-market strategy – including the promotion of a DVI. Created by the NAPA AutoCare Council, the new program is available to top-tier shops working continuously to promote their image.
For Marquardt, it means recognition of how they take care of their customers as well as being confident in taking care of their customers beyond their local community.
The veteran shop owner shares a number of his insights into marketing, as well as what it means to be a part of the NAPA Gold Certification program, in the webinar “Marketing Gold,” available now. Click here to watch and learn more from Marquardt.
About the Author
Tschanen Brandyberry
Tschanen Brandyberry is Special Projects Editor for the UBM Americas – Automotive Group, moving into the position following roles as managing editor of Motor Age and associate editor of Aftermarket Business World. She joined the Automotive Group in 2006 after working in editing and writing positions at The Morning Journal in Lorain, Ohio, and The Daily Chief-Union in Upper Sandusky, Ohio, in addition to public relations agency experience. Tschanen is a graduate of the E.W. Scripps School of Journalism at Ohio University in Athens, Ohio.