Properly managing your online reputation is more important now than ever. Companies that ignore this are likely to suffer the consequences as more consumers, especially millennials, rely heavily on online reviews to decide where to spend their money.
Making things even more important is the fact that Google has publicly stated that higher online reviews will get a company better rankings if its website is optimized correctly. What companies do about these reviews after they’ve been left will make or break their online reputation.
Mark Claypool, chairman and CEO of Optima Automotive, will present “Guarding Your Online Reputation and Boosting Your Search Ranking Potential” during NACE Automechanika Chicago from 8 to 9 a.m. Thursday, July 27 at McCormick Place West. Optima Automotive specializes in web-presence management.
Claypool has worked in the fields of online web presence, marketing, occupational mentoring, training, workforce development and business education partnerships for more than 30 years. As an Automotive Management Institute (AMi) accredited automotive manager, he has founded four companies, two non-profit organizations and one foundation in his career. He has a degree in education from the University of Illinois, where he was an All-American in track and field.
Claypool will cover why monitoring your online reviews is important, how to respond to reviews, how to seek reviews from your customers and how online reviews can impact your search engine ranking potential.
Master Managerial Skills |
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There are so many managerial skills you need. These no cost courses at NACE Automechanika Chicago will help you find the right technicians for your shop as well as stay on top of business development. Use this link and choose “Yes, I have a coupon code” to register for FREE! |
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The course is designed for business owners and managers who have responsibilities with marketing or responsibilities related directly to customers.
For more information or to sign up for the course click here.
Claypool’s career includes stints as executive director of the co-ed Career Exploring Division of the Boy Scouts of America; and national director of development of SkillsUSA. He was a volunteer team leader for the USA World Team for the WorldSkills Championships from 2002-2010; executive director of the I-CAR Education Foundation; executive director of the National Auto Body Council (NABC); co-founder of the Collision Industry Foundation; and founder of the Mentors at Work Apprenticeship system. He also was vice president of operations at VeriFacts Automotive, and director of business development for Metro Paint Supplies.
