Why it Pays to Properly Charge for Diagnostics

Sept. 11, 2018
In the 2018 FenderBender Industry Survey, most shops claimed to charge an hour or less for diagnostics scans. The 30 percent that charges more than one hour, though, post much better profitability numbers.

As Mike Anderson noted in a past FenderBender column, there is not a cut-and-dry answer for how much labor time should be recorded for scanning a vehicle. At the end of the day, Anderson wrote, technicians aren’t just hooking up a scanner—they must hook up battery support, run a health check, scan OEM repair information, perform functionality tests. In other words, he claims you shouldn’t sell your techs short when charging for diagnostics.

Interestingly enough, CCC Information Services’ 2018 Crash Course report provided data and insight into how OEM requirements for vehicle diagnostics might impact insurance claims. Overall, CCC found an average labor time of 0.2 hours to 6 hours to complete calibration procedures, at an average hourly rate of $45.

Based on information from the FenderBender Industry Survey, here’s a brief breakdown of how charging more for diagnostic scans improves profitability without hurting closing ratios.

How much does your shop charge for diagnostic scans?

Less than one full labor hour: 20%

One full labor hour: 50%

More than one full labor hour: 30%

One Full Labor Hour or Less

Annual Revenue Above $1 million: 64%

Estimate Closing Ratio Above 80%: 52%

Average Repair Order Above $3,000: 47%

Gross Profit Margin Above 40%: 59%

Gross Profit Margin on Labor Above 50%: 58%

Net Profit Margin Above 10%: 40%

More Than One Full Labor Hour

Annual Revenue Above $1 million: 76%

Estimate Closing Ratio Above 80%: 56%

Average Repair Order Above $3,000: 50%

Gross Profit Margin Above 40%: 72%

Gross Profit Margin on Labor Above 50%: 66%

Net Profit Margin Above 10%: 63%

Sponsored Recommendations

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

The Autel IA700: Advanced Modular ADAS is Here

The Autel IA700 is a state-of-the-art and versatile wheel alignment pre-check and ADAS calibration system engineered for both in-shop and mobile applications...

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.