SEMA Show 2010: Epson, SkinzWraps, Avery wrap fastest, most expensive car

Nov. 3, 2010

Nov. 3, 2010—Epson America, Avery and SkinzWraps have produced the world's most expensive car ever to be wrapped, which is now on display at the 2010 SEMA Show in Las Vegas.

The car, a Bugatti Veyron worth about $1.7 million, will be on display in Epson's booth at SEMA Nov. 2-5, according to an Epson press release_notes. It took seven days to design, print the wrap and apply it to the car. After SEMA the car will quickly and easily be reverted to its original design.

The Bugatti Veyron is the most expensive and fastest sports car in the world. It is a two-passenger with a 7-speed transmission, quad-turbocharged, 8-liter, 16-cylinder engine with 1,001 horsepower, enabling it to reach 253 mph.

"Epson is extremely excited to work with Avery and SkinzWraps to unveil what's surely the most prestigious and high-priced automobile ever to be wrapped," said Reed Hecht, product manager of Epson. "In the world of engineering, there aren't many vehicles that underscore the winning combination of style, performance, beauty and speed like a Bugatti Veyron. These are characteristics that Epson shares and pursues with passion when it comes to engineering the world's most incredible ink jet printing technologies, so we're very proud to demonstrate those accomplishments in such a unique way."

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