Technology’s impact on marketing to be discussed at GAAS 2011

March 17, 2011

March 17, 2011 — A panel of industry experts will talk about how technology has changed marketing in the collision repair industry at the 2011 Global Automotive Aftermarket Symposium (GAAS).

“Consumer marketing within the auto repair industry saw little change for the past 20 years, with Yellow Pages advertising and reminder post cards dominating shop marketing budgets,” said panel moderator David Sturtz, founder and CEO of RepairPal. “The arrival of the Internet, more than a decade ago, had little impact on the way shops won and retained customers. But that changed within the past five years as an array of online players became the source of consumer information and influence.”

The other panelists are Jim Dykstra, owner of Dykstra’s Auto Service, and Steve Smith, senior vice president and chief information officer for TBC Corp. They will examine what information consumers have access to, how that impacts service expectations, and how some technicians have made progress in the new environment.

GAAS is scheduled for May 18-19 at the Hyatt Regency O’Hare near Chicago. For more information, go to or call 301.654.6664.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

How Fender Bender Operator of the Year, Morrow Collision Center, Achieves Their Spot-On Measurements

Learn how Fender Bender Operator of the Year, Morrison Collision Center, equipped their new collision facility with “sleek and modern” equipment and tools from Spanesi Americas...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.