May 14, 2013—Axalta Coating Systems has partnered with Optima Automotive to provide its collision repair shop customers with Web presence and online marketing management services.
“Mark Claypool and Optima Automotive are clear leaders in the field of web presence management,” said Steve Trapp, collision services development manager for Axalta. “Building brand and bringing traffic to an effective shop website are key components to ultimately getting cars to repair. Optima has repeatedly demonstrated its expertise in this area so we are excited to bring this resource to our shops across the nation.”
Through the partnership, Optima Automotive will conduct a series of workshops and seminars to help shop operators understand the importance of having an effective online presence. The seminars will cover website development and design, search engine optimization (SEO), social media management, pay-per-click campaign management and reputation management.
“I’ve had the privilege and good fortune to work with Axalta Coating Systems on various projects over the years,” said Mark Claypool, president and CEO of Optima Automotive. “My team is looking forward to working with Axalta’s customer base through its business development managers and jobber network to maximize local shop presence online.”