Aug. 11, 2015—Dean Evans was announced on Monday as Hyundai Motor America’s vice president/chief marketing officer. Evans, former chief marketing officer of Subaru of America, will be responsible for all marketing and advertising activities for Hyundai in the U.S.
Evans will join Hyundai on Aug. 17 and report to Dave Suchowski, president and CEO of Hyundai Motor America.
"Dean has a remarkable background, which will prove invaluable to Hyundai as our company moves forward in the ever-changing auto market," said Zuchowski. "Dean's proven results-driven approach; a positive, inspiring leadership style; and wide-ranging experience in dealerships, digital marketing and automakers, make him a most valuable addition to the Hyundai executive team."
Evans has over 25 years of varied experience in the automotive industry, including leading roles with automakers, digital marketing agencies and dealerships. He has also been involved in several successful automotive digital marketing start-ups, including serving as CEO of LotLinx Inc.; vice president of marketing of Dealer.com, now a Cox Automotive company; and vice president of marketing of Dealix.com, now part of CDK Global.
"I am excited to join the world-class Hyundai team. Under Dave Zuchowski's inspiring leadership, along with a terrific product line, I believe we are well-positioned to grow the Hyundai brand to new heights of awareness, dimension, emotion and clarity," said Evans.