March 20, 2015—American Honda Motor Co. on Friday announced the launch of its ProFirst Certified body shop program.
The program is open to both independent and dealer-owned collision shops.
To qualify, shops must be either an I-CAR Gold Class shop or a VeriFacts VQ or Medallian shop, must complete Honda/Acura-specific training, meet tool and equipment requirements, meet facility requirements, and have a CSI system in place.
The cost of the program will be $2,700 annually.
Axalta Coating Systems will provide inspection services to audit shops initially and then on an annual basis to confirm consistent compliance. Performance Gateway will provide technical and computer support.
Program benefits include a plaque for display, free online access to all Honda and Acura service and repair information, free access to a collision tech-line, exterior signage and collateral promotional material, and inclusion on the American Honda body shop locator website.
For more information, email American Honda.
