Polk offers aftermarket insight during SEMA

Oct. 29, 2012

LAS VEGAS, Oct. 29, 2012—As part of this week’s SEMA and AAPEX shows, Polk executives will share some automotive market insight through a series of presentations.

The executives will share their perspectives and broad expertise in both the OEM and aftermarket segments of the industry, covering everything from industry trends to new consumer technology.

Polk president Tim Rogers will kick off the annual Automotive Aftermarket Industry Association (AAIA) Town Hall meeting with an update on five current trends Polk has identified that will impact the automotive aftermarket in the coming years. 

Rogers’ presentation will be Wednesday at 7 a.m. in the Venetian Hotel’s Venetian Ballroom.

Later in the day, Polk vice president of aftermarket and commercial vehicle Mark Seng will provide further insight into the leading aftermarket trends and discuss how they are impacting the North American automotive aftermarket. In addition, Seng will address changes in the vehicle mix and offer insight on the key influencers—both economic and demographic—that are shaping this important segment. 

Seng’s presentation will be Wednesday, from 11 a.m. to noon in Marco Polo Rooms 701-706 at the Venetian Hotel, Venetian/Palazzo Congress Center Level 1.

Scott Huston, aftermarket key account manager for Polk, will participate in SEMA's Hot Topics for 2013 panel discussion from 1-2 p.m. on Wednesday at the Las Vegas Convention Center, room N255. He will share insight into vehicle, powertrain and tire size trends in both import and domestic passenger cars and light trucks.

Pat Reininger, global practice leader for aftersales at Polk, will join other industry leaders in the forum titled Vehicle Technology: the Race to Innovate – The Future of Performance and Customization. The discussion will be held on Thursday, from 1-3 p.m. in the Grand Lobby, Vehicle Technology Center at the Las Vegas Convention Center. 

Reininger will share how consumer technology developments are influencing vehicle design and technology trends and address the industry’s response to the aggressive growth in this area of the market.