Allstate: Black out Facebook profile pics to prevent crash deaths

May 19, 2011

May 19, 2011 In a bid to raise awareness of teen crash deaths, Allstate Corp. is asking Facebook users to black out their profile pictures from May 20-27.

The Insurance Institute for Highway Safety (IIHS) reports that May 20 has been the deadliest day for teens drivers over the past five years, due to warm weather, parties, friends and an ending school year. Allstate set up a Save 11 Facebook page to help shed light on teen crash deaths. Users can visit the Save 11 page, download the black image available there, and replace their profile picture with the black image available on the page.

Visit the Allstate Save 11 page to participate in the blackout campaign: facebook.com/Save11.

Subscribe to our Newsletters

Latest in Research+Reports

Dreamstime 194830052
smart_cars_adas_autonomous_
The global ADAS market size is projected to grow from 334 million units today to 655 million units by 2030.
April 8, 2024
adobestock_146195313
Businesswoman In A Survey
The survey results indicate that the proportion of shops reporting payment has doubled compared to 10 years ago.
April 8, 2024
AdobeStock_122836208
auto_technician_explaining_repairs_to_customer
The projection comes from Insurify’s latest “Insuring the American Driver” report.
Jan. 30, 2024