Shaping the Future of Automotive Workforce Development: ASE's Call to Industry

The open letter highlights how federal initiatives prioritize industry-driven, measurable, and credentialed training programs, positioning ASE accreditation and certifications as key components to ensure workforce readiness and industry credibility.

Key Highlights

  • Federal policies now prioritize industry-driven standards, credentials, and measurable outcomes in workforce development.
  • ASE accreditation and certification align with government strategies, ensuring funding supports quality, industry-relevant education.
  • A unified industry voice is essential to influence policy decisions and secure recognition for ASE standards.
  • Engaging with policymakers can lead to better training programs, higher wages, and a stronger workforce.
  • Collective action around ASE standards will help build a resilient, skilled transportation industry for decades to come.
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Dave Johnson, president and CEO of the National Institute for Automotive Service Excellence, wrote an open letter to the collision repair industry in response to President Trump’s executive order focused on “High-Paying Skilled Trade Jobs of the Future.”

He calls for the industry to rally around the ASE to get the industry a seat at the table when policies are being written and the chance to shape the direction of workforce development in the industry.

Here is the full, unedited letter: 

Dear Industry Professionals: 

The future of workforce development in America is being reshaped, and we need to be at the table. 

In response to the Trump Administration’s executive order focused on “High-Paying Skilled Trade Jobs of the Future,” the Departments of Labor, Commerce, and Education recently released a comprehensive national strategy. This strategy is not just a roadmap, it is a signal of where federal policy, priorities, and funding are headed. 

At the heart of this strategy are principles that emphasize accountability, measurable outcomes, industry-driven standards, and credentials that hold true value in the labor market. These are principles ASE has upheld for decades. 

The strategy’s direction aligns powerfully with what ASE already provides: 

  • ASE Education Foundation’s Program Accreditation ensures measurable accountability and rigorous quality standards for Career and Technical Education (CTE) programs.
  • ASE service professional certifications are the recognized, industry-developed credentials that employers rely on, and workers strive to earn. They carry proven value for individuals and the businesses that hire them.

To put it simply, ASE is the standard the federal government is asking for, right now. 

The strategy document makes clear that taxpayer dollars will increasingly be directed toward education and training programs that: 

  • Are industry-driven and aligned with employer needs. 
  • Issue credentials that matter in the real world. 
  • Deliver measurable results, linking public investment to outcomes and workforce impact. 

This is a pivotal moment. I believe we have a short window to ensure that ASE Accreditation and Certification are clearly and formally recognized as essential components of federally funded workforce development in the transportation sector. 

This matters because the policy decisions made in Washington will dictate how grants and other resources are allocated to community colleges and technical schools across the country. If ASE standards are embedded in this policy, it ensures: 

  • Schools that receive funding are truly preparing students for today’s and tomorrow’s jobs. 
  • Instructors are teaching current, industry-relevant material. 
  • Students are graduating with credentials that employers value, leading to real, high-wage careers. 

This is not about lobbying for narrow interests. It is about securing a future where our entire industry benefits from smart policy that rewards proven excellence and prepares a pipeline of talented, qualified technicians. We cannot afford to have fragmented efforts where individual companies or associations each push for their own agendas. That risks a patchwork of standards that weakens our industry’s credibility.  

Rallying behind ASE as the standard gives us collective influence and a seat at the table when policies are being written. We will continue engaging with policymakers, advocating for:

  • ASE Education Foundation’s Program Accreditation as the benchmark for accountability in CTE programs. 
  • ASE Certifications as the credential standard recognized and rewarded by federal policy. 

I do not pretend to know every outcome of engaging in this process. But I do know this, the stakes are too high for us to sit on the sidelines. We have the chance to shape the direction of workforce development in our industry for decades to come. That means better schools, better-trained students, and a stronger, more resilient transportation service workforce. 

Please join us in this effort, get involved, and support ASE and the ASE Education Foundation. The future of our industry depends on it. 

Sincerely, 

Dave Johnson 
President & CEO 
National Institute for Automotive Service Excellence (ASE)

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