Crash Champions Partners with Sony Honda Mobility

Jan. 15, 2025
The partnership with the MSO is for the purpose of providing repair and maintenance services for Afeela vehicles.

Sony Honda Mobility of America will partner with Crash Champions to provide comprehensive vehicle repair and maintenance services for Sony Honda Mobility’s car brand Afeela, according a press release.

The partnership delivers Afeela customers direct access to a convenient and trusted network of authorized Crash Champions locations for complete auto care services. By leveraging Crash Champions’ expanding network of I-CAR Gold Class collision repair centers, customers gain access to all-in-one service centers for maintenance, vehicle repair, and collision repair, all tailored to Afeela owners and accessible through our dedicated mobile app.

This partnership is designed to deliver a straightforward and convenient service experience for Afeela customers, reinforcing a joint commitment to excellence in comprehensive auto care.

The authorized Afeela maintenance and repair services will feature mobile app integration, including appointment reservations and payment functionality, creating a new and enhanced customer experience.

SHMA plans to commence authorized Afeela maintenance and repair services in conjunction with Afeela’s official U.S. launch in California.

"On behalf of the entire Crash Champions team, we are delighted to partner with Sony Honda on this groundbreaking endeavor," said Matt Ebert, Crash Champions Founder and CEO. "This is a tremendous opportunity for both companies, organizations that pride themselves on operational excellence, outstanding customer service and putting people first. We could not be more pleased to begin working together."

"We are delighted to offer safe, high-quality, and convenient vehicle maintenance and repair services through our partnership with Crash Champions," said Shugo Yamaguchi, president and CEO, Sony Honda Mobility of America Inc. "Sony Honda Mobility is committed to building a robust service structure and a new customer experience by establishing a value chain with various partners to ensure that our customers can use Afeela with peace of mind."

The news release did not specify whether this partnership to provide services to Afeela vehicles is exclusive or not.

Sony Honda Mobility, a company established in 2022, is a joint venture by Sony Group Corporation and Honda Motor Corporation. Combining the technologies and expertise of the two companies, SHM will develop and provide "high-value-added mobility products and services" with various partners and creators.

Sales reservations for the Afeela 1 battery electric vehicle are now available in California.

About the Author

FenderBender Staff Reporters

The FenderBender staff reporters have nearly three decades of combined journalism and collision repair experience.

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