Many of Perez’s videos highlight different repair techniques that he is performing on cars in the shop and many feature a variety of Car-O-Liner equipment. Perez has been using Car-O-Liner equipment for years before co-owning a shop, and that influences how his team approaches structural repair and measurement today. 

“At Car-O-Liner, our focus is on supporting the correct repair process by aligning with professionals who prioritize accuracy, safety, and consistency,” said Allison Moody, senior marketing manager of Snap-on Global Equipment. “Sharing examples like this helps strengthen understanding and application across the broader collision repair community.” 

Perez’s strategy began by posting videos of different processes he performed at work. As they gained more views, he began learning more about how the algorithms worked and analyzing what people found interesting or not; recent videos showcase pull speed in action, ripping, and seam sealing with thousands of likes. He drew on his passion for understanding why people do what they do and looked to answer, “Why do people like that video, but not like this video, when they're very much similar?” 

“I began exploring and understanding this concept, starting with an algorithm," he explains. “Social media is largely driven by algorithms. It's all about when and how you post and about knowing the optimal times to engage your audience. Those initial two to three seconds of a video are crucial for capturing viewers' attention. I understand that now, but I didn't back then.” 

The biggest misconception Perez has encountered is the idea that social media is only for “younger” people. It’s not about being too old or not; it’s about how well someone understands the algorithm. 

“When you post, what you post, the length of your content, the authenticity of your video, these are all important factors,” he says. “The algorithm evaluates these elements instantly and determines whether something deserves more visibility. If it identifies content that resonates and gains traction, it decides to promote it further. The more engagement it receives, the more it will continue to push that content and help it grow.” 

The biggest social media mistake someone can make is not being consistent. Perez emphasized how crucial it is to stick to a routine because pages that stop posting or post irregularly get placed lower in feeds by the algorithm. He compared it to going to the gym – if you stop going, you won’t see any gains. 

“I’ve noticed technicians who share very good work, and it truly excites me. But then, I see them stop posting,” he says. “That's when they start to fade away. It feels like they’re not fully committed; they're just testing the waters instead of diving in.” 

The social posts are fueled by his work in the shop, in which he’s spent his life honing his skills to be the best technician possible. His advice to young, aspiring technicians: build up your mental strength. 

“These younger individuals entering the industry need to recognize that mental maturity will be their greatest asset,” he says. “The quicker they develop the mental strength to confront challenges, find solutions, and keep moving forward without letting setbacks discourage them, the better equipped they'll be for success.” 

“They're going to face tough challenges at work, from demanding customers to the parts department and even their own technicians and managers. I thought a good name would be AutoBodyStrong because the entire industry requires you to build strength, both physically and mentally. None of this is easy, I'm pretty proud of that name.” 

Social media is always evolving, and adaptation is critical to staying relevant. Perez has no specific plans to make changes but is always exploring new ways to present his ideas. Check out Perez’s work @Autobodystrong on Facebook, Instagram, and YouTube.