Hankook Tire announced that two of its all-season Ultra-High Performance (UHP) tires – Ventus S1 noble2 and Ventus V2 Concept2 – and its all-season Truck & Bus Radial (TBR) tire, Smart Flex AH31 have been honored with the iF Design Award 2015 in the product discipline.
Award-winning Ventus S1 noble2 and Ventus V2 Concept2 were highly acclaimed for its geometric tread pattern designs that enable the highest driving performance. Designed for premium sedans, Ventus S1 noble2 provides exceptional handling performance and driving comfort thanks to its sophisticated asymmetrical tread pattern applied. Ventus V2 Concept2 especially appeals to sports car drivers with optimal driving performance based on dynamic and technical tread designs.
For tires, unlike other industrial designs focusing on aesthetic features, the product design carries extra significance as a factor that directly contributes to its driving performance as well as safety-related aspects. For example, core tire safety performance such as water channeling and aquaplaning resistance are predominantly determined by tread pattern designs and structure.
Established in 1953, the iF Design Award has been one of the most reputable international design awards along with the Red Dot Design Award and the International Design Excellence Award (IDEA). Held annually, the iF Design Award assesses entries based on various evaluation criteria including design quality, functionality, safety, visualization of intended use & intuitiveness and environmental impact.
Last year, Hankook Tire recorded a grand slam of receiving recognitions for it technological leadership and outstanding design capability from all of the world’s top-4 design awards – iF Design Award, Red Dot Design Award, IDEA, and Good Design Award.
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