Pirelli’s support for MADD comes ahead of the Labor Day weekend in order to increase awareness during a period that typically results in more drunk driving crashes. In 2015, there were 153 drunk driving fatalities in the U.S. over the four-day Labor Day time period, accounting for 33 percent of all traffic fatalities, according to the most recent statistics by the National Highway Traffic Safety Administration. “With the number of drunk driving deaths increasing over the past couple of years, we are proud to partner with a company that is dedicated to turning this trend around,” said Colleen Sheehey-Church, MADD National President, whose 18-year-old son Dustin was killed in an underage drunk and drugged driving crash. “We are grateful that Pirelli stands with us to protect innocent lives.” MADD provides free supportive services to drunk and drugged driving victims and is the leading voice in awareness and advocacy, urging everyone to designate a non-drinking driver if their plans include alcohol. Since MADD’s founding in 1980, drunk driving deaths have decreased by 53 percent, 350,000 lives have been saved, and nearly one million victims have been served. “We are proud to support MADD, whose lifesaving mission aligns with our motto, ‘power is nothing without control,’ said Pierluigi Dinelli, CEO and Chairman of Pirelli Tire North America. “Pirelli is committed to roadway safety, and we look forward to assisting MADD’s efforts by providing safe tires and promoting driver safety.” Founded in Italy, Pirelli has continually grown in the North American market, with a range that includes new tires designed specifically for North American driver needs, and its first ever retail store, P Zero World, which is located in Los Angeles and launched in 2016. For more information about the promotion, please visit www.us.pirelli.com/promotions.
Mothers Against Drunk Driving® (MADD) and Pirelli® Tires are working together to drive change and keep our roads safe from drunk driving. From August 26 through October 2, 2017, for every new set of Scorpion tires purchased in North America, Pirelli will give customers a $60 VISA® prepaid card and will donate $5 to MADD. Pirelli will also give customers the opportunity to donate to MADD.
