Hankook: American motorists are thinking ‘green’ regarding tires

Hankook’s Spring Gauge Index survey reveals that 61 percent of drivers would be interested in buying eco-friendly tires, with 68 percent of them citing better fuel economy and gas savings as their top reasons.

“Americans are looking for ways to help the environment while also saving on gas,” says spokesman Henry Kopacz.

Nearly half of those polled (47 percent) would consider buying a hybrid or electric car, however only 3 percent actually own one. Just over 55 percent of men would be more inclined to purchase a hybrid or electric, compared to 38 percent of women.

Price is the No. 1 reason the respondents cite as describing why they can’t commit. When asked why they would not purchase an eco-friendly car, 55 percent said the cars are too expensive and 23 percent said they are not very cost-efficient.

While drivers may not be willing to spend the money on hybrid or electric cars, 61 percent of Americans would consider buying eco-friendly tires; 73 percent of those drivers are younger adults (ages 18-34), and 54 percent have a household income less than $25,000.

The Hankook Tire Gauge Index is a quarterly survey of Americans that uncovers their attitudes and opinions about all things related to driving. The spring installment of the survey, conducted March 7-8, polled 1,016 randomly selected people on spring driving and what is on their minds as the season approaches. Additional findings from the survey include:

• 31 percent would be most likely to consider taking a road trip this spring for a family reunion.

• 24 percent are most concerned about potholes during the spring while 15 percent are concerned about wet, slick roads.

• 56 percent think there are more potholes visible on the roads during the spring season.

• 38 percent of Northeasterners are most concerned about potholes during the spring, whereas only 12 percent of Southerners are.

• 37 percent have messed up their alignment due to potholes, with 11 percent of respondents blowing a tire due to potholes.

For more information, visit www.hankooktireusa.com.