The Society of Automotive Engineers (SAE) has named Bosch a Tier 1 Strategic Partner for its 2009 World Congress, which will be held April 20-23 at COBO Center in Detroit. The Congress' 2009 host company, Honda, recently identified the theme of next year's Congress as "Racing to Green Mobility." "Honda has created a timely theme for the 2009 SAE World Congress: 'Racing to Green Mobility.' This helps create a critical call-to-action for the entire industry, and we are proud to work in tandem with Honda to encourage further 'green' dialogue and collaboration within the industry and beyond," says Lee Manduzzi, executive vice president, automotive sales, Robert Bosch LLC. "It is a fitting year for Bosch to take a more prominent role in the SAE World Congress. More than 40 percent of Bosch's research and development budget is dedicated to products that conserve resources and help protect the environment." In its role as Tier 1 Strategic Partner, Bosch will provide support and resources to Honda and SAE throughout the planning and execution process, and engage actively on-site during the Congress through exhibitor participation, strong technical program and speaker participation. As part of its commitment to the success of SAE, Bosch will continue its sponsorship of the SAE World Congress banquet Afterglow. "We are very pleased to welcome Bosch, a company dedicated to innovation, as our Tier 1 Strategic Partner in the race to green mobility," says Masaaki Kato, president of Honda R&D Co., Ltd. and chairman of the 2009 SAE World Congress. "Through SAE, the entire industry can work together even as we compete against one another to address our common goal of reducing the greenhouse gas emissions that contribute to global climate change." Since 1974 when Bosch introduced its 3S program — "sicher," "sauber," "sparsam," German terms that mean "safe, clean, economical." the company has remained committed to the development of technologies that lower energy consumption and reduce carbon dioxide emissions across all its business sectors. The 3S program spurred the integration of environmental protection into the overall Bosch business strategy, adding urgency to the company's response to global mega-trends such as scarcity of natural resources. For more information about Bosch, visit the company's Web site. |
