It involves a jersey giveaway in which tire dealers in the various NFL markets offer
free, official replica team jerseys to each customer who buys four Yokohama tires. The
three teams involved in the promotion are the Dallas Cowboys, Denver Broncos and
Baltimore Ravens.
"This is the fourth consecutive year we're partnering with the NFL," reports consumer
sales director Shawn Denlein. "Everyone's ready for football season and once again we
expect it to help highlight our lineup of tires, including the new AVID ENVigor, ADVAN,
S.drive, PARADA, Geolandar and eco-friendly dB Super E-spec," he adds.
"Promotions such as the Home Team Pride jersey campaign have proven to be a huge hit with
our dealers and their customers," Denlein points out.
Along with the three NFL teams, Yokohama's 2010 sports sponsorship program includes Major
League Baseball's Los Angeles Angels and the National Basketball Association's Boston
Celtics and San Antonio Spurs.
For more information, visit www.yokohamatire.com.
