Tire dealers take to the gridiron

Yokohama is kicking off this season's National football League sponsorship program with the "Home Team Pride" jersey promotion running from Sept. 1 through Oct. 16.

Jan. 1, 2020

It involves a jersey giveaway in which tire dealers in the various NFL markets offer free, official replica team jerseys to each customer who buys four Yokohama tires. The three teams involved in the promotion are the Dallas Cowboys, Denver Broncos and Baltimore Ravens.

"This is the fourth consecutive year we're partnering with the NFL," reports consumer sales director Shawn Denlein. "Everyone's ready for football season and once again we expect it to help highlight our lineup of tires, including the new AVID ENVigor, ADVAN, S.drive, PARADA, Geolandar and eco-friendly dB Super E-spec," he adds.

"Promotions such as the Home Team Pride jersey campaign have proven to be a huge hit with our dealers and their customers," Denlein points out.

Along with the three NFL teams, Yokohama's 2010 sports sponsorship program includes Major League Baseball's Los Angeles Angels and the National Basketball Association's Boston Celtics and San Antonio Spurs.

For more information, visit www.yokohamatire.com.