Toyota publications available on helminc.com

Jan. 1, 2020
DETROIT — Toyota Motor Sales, U.S.A. selected Helm Inc., a specialty fulfillment company to provide a marketing channel for selected vehicle owner and service publications. As of January 2, the publications are available on

RELATED STORIES

DETROIT — Toyota Motor Sales, U.S.A. selected Helm Inc., a specialty fulfillment company to provide a marketing channel for selected vehicle owner and service publications. As of January 2, the publications are available on www.helminc.com.

Under the terms of the agreement, Helm will target consumers and aftermarket repair facilities, two key audiences that need materials for the maintenance and repair of their vehicles. Marketing strategies will include search engine optimization, promotional banner placement, and the establishment of inbound links from relevant Web sites.

Helm is a specialty fulfillment provider based in Highland Park, Mich., which focuses on branded merchandising, publications management and fulfillment, and distribution. Helminc.com was launched in 1997. Materials available include repair manuals, electrical-wiring diagrams, body repair and owner's manuals.

According to Garry Cole, vice president of marketing, companies have found that by providing customers with convenient access to sometimes hard-to-locate publications, they can build satisfaction and loyalty after an initial purchase.

About the Author

These are press releases approved by our Aftermarket Business World Editors

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.