Karen Cover, social media coordinator for the UBM Americas Automotive Group, wrote a blog, “Using social media to boost your repair shop marketing.”
Social media can be an effective way to market your repair shop. Shops seem to be discovering that as the Aftermarket Business World 2016 Independent Repair Shop Study indicates that more shops are using social media marketing than they were in 2015.
Nearly three-fourths of shops that use social media said they use Facebook, which makes it the most popular social network for repair shop marketing. Google+ and Twitter finished a distant second and third, respectively.
The goals of shops that use social media should be similar to goals for traditional forms of repair shop marketing. Click here to read more about effective social media marketing for repair shops.
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