AutoInc. Announces 2016 website contest winners

The Automotive Service Association (ASA) and AutoInc. magazine, the official publication of ASA, announced the results of its annual “Top 10 Websites Contest.” Since its inception, AutoInc.’s Top 10 contest has served as a guide to help member-shop owners create a site that proactively promotes their business through cost-effective digital marketing.

This year’s Top 10 includes (in alphabetical order):

Avalon Motorsports, Denver, Colo., avalonmotorsports.com
E & M Motors, Stuart, Fla., emmotors.net
Integrity Automotive, Issaquah, Wash., integrityautorepair.com
Jeff’s Auto Repair, Lynnwood, Wash., jeffsauto.com
Metric Motors, Edmond, Okla., metricmotors.com
Pickering’s Auto Service, Lakewood, Colo., pickeringsauto.com
Sargeant Service Center, St. Augustine, Fla., sargeantservice.com
Silver Lake Auto, Oconomowoc, Wis., silverlakeauto.com
Ulmer’s Auto Care, Cincinnati, Ohio, ulmersautocare.com
Wheeling Auto Center, Arlington Heights, Ill., wheelingautocenter.com

“Sharing better ways to do business is one of the cornerstones of membership in the Automotive Service Association,” said Dan Risley, ASA’s president and executive director. “Our annual Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to their customers and potential customers. These are all member-shops on the cutting edge of today’s marketing trends, and we congratulate all of the winners for their outstanding efforts.”

This year, AutoInc. judges reviewed close to 120 website submissions and narrowed the field to what they considered the best. The goal is to help other shops employ the internet as a powerful tool and show them how other shop owners use the web to improve productivity, enhance marketing programs and, ultimately, increase their businesses’ bottom lines.

“Once again, this year’s crop of top websites shows how the best shops in the industry are using social media to serve their customers and promote their businesses,” said Tony Molla, ASA’s vice president. “Of note is the growth in the use of video clips to help spotlight the services offered and the expertise within the shop. Congratulations to our 2016 honorees.”

Judges used set guidelines and a scoring sheet to evaluate specific features of each site uniformly. Qualifying websites were evaluated on the following criteria: 1) Mobile-friendly and mobile ready 2) Call to action 3) First impression/visual design 4) Objective/purpose 5) Consumer friendliness 6) Technical agility 7) Credibility 8) Social media presence.

Check out the entire Top 10 feature story about each shop’s site, which will be published in the November-December issue of AutoInc.

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. For additional information about ASA, including past media releases, go to www.ASAshop.org, or visit ASA’s legislative website at www.TakingTheHill.com.