According to NAPS, most articles from companies and organizations rarely generate 1,000 media placements. The Car Care Council articles “
Don’t Fear the Check Engine Light,”
“Lights, Wipers: Keys to Seeing and Being Seen” and
“Don’t Let Your Car Make Your Allergies Worse” received an extraordinarily high volume of placements by America’s newspaper editors, generating 2,972, 2,888 and 2,844 stories, respectively.
“The fact that these articles captured nearly three times more media coverage than most demonstrates that the Car Care Council is providing precisely the kind of auto care information, on behalf of the industry, that the media wants to share with its readers,” said Rich White, executive director, Car Care Council. “These awards are a testament to the value and importance of consumer education content and the added benefits our industry provides to motorists, keeping their vehicles safe, dependable and on the road longer.”
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.
