Larry Silvey launches new automotive marketing firm

Silvey, the long time editorial director for the Advanstar Automotive Group, has served various aspects of the automotive sector for more than 30 years in publishing, research, education, marketing and public relations. His main experience is in replacement parts (distribution and repair), collision repair, specialty automotive and heavy-duty truck, but also includes an array of other motor vehicle segments, including the OEM/dealership business.

“I will seek clients in all segments of the automotive business,” Silvey said. “However, I am looking for ones where innovation and competitor differentiation are driving forces.”

In making this move, Silvey will leave his position as the Chair of Northwood University’s Aftermarket Management program on August 15. According to Silvey, his main focus was to raise the program’s academic standards, as well as continue the program’s rich reputation in the marketplace.

“As enticing as an entrepreneurship is, my decision was not an easy one,” Silvey said. “The reward of preparing young people for automotive careers has been the greatest experience of my working career. Knowing that I have contributed to their success, as well as to the success of the companies who hire them, is something that will always be special to me.”

According to Silvey, he will jump into his new venture “with a vengeance” but will assist Northwood Academics in finding a qualified replacement. 

To inquire about LSM services, contact Silvey at 330-329-1914 or at [email protected].

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