Saturday March 16, in Dallas Texas, Bernie Blickenstaff, President and CEO, of Pro Finishes Plus presented a training seminar to the RDA Members, their sales people and key employees. The seminar had an overwhelming response from members, as seen in the attendance of 105 people. Blickenstaff captivated everyone in the room. One comment from Adam Duersch of Industrial Finishes & Systems summed it up, “Bernie gets it.” Attendees came away with valuable information and new programs they can use with their customers.
Blickenstaff gave an engaging presentation on understanding the need to continually differentiate in order to remain successful and competitive. Blickenstaff stressed the importance of setting businesses apart not by selling price, but by using the value added programs offered. This was an opportunity to demonstrate “it’s not just the deal” that sells in the collision market today. Value added programs distinguish shops against their competition.
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Meeting objectives were to explain and show first-hand to the individuals who directly interact with the end user how to implement and make these programs work for them. These are the individuals who execute sales and marketing strategies at the shop level.
Sponsors Evercoat, Saint Gobain and PPC helped make this event the success it was. The only question left unanswered at the end of the day was, when is the next training seminar?
For more information on RDA/IMPACT visit their web site at www.impactcollisionsolutions.com or contact Melisa Jolls at 908-251-5713 or email: [email protected].
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