This report focuses on how consumers changed their automotive maintenance behaviors in the recessionary market of 2009 in the U.S., compared to the prior non-recessionary years; a period of economic downturn akin to the current market state due to the global COVID-19 pandemic.
“During these unprecedented times, we’ve received a lot of questions from our friends in the automotive industry as to where we could be headed,” said IMR Inc. CEO Bill Thompson. “We know that this information can provide some insight and clarity to assist businesses as they develop strategies for the important decisions they’re making today, as well as those they’ll make in the months to come.”
IMR Inc. has collected critical consumer automotive maintenance behavior since 1975 to provide a robust portrait of replacement rates, parts purchasing and installation habits, demographics and attitudinal statements for DIY (do-it-yourself) and DIFM (do-it-for-me) consumers.
For both DIY and DIFM consumers, the report details changes in channel share, demographics, vehicle attributes, online purchasing, consumer vehicle maintenance attitudes, the current state of delayed maintenance, the current automotive DIY customer profile including media habits, internet usage, activities, social media engagement and more.
The report illustrates how consumer behaviors can change during economically stressful times, providing insights to help inform on potentially critical business decisions for the automotive industry.
Access the
entire report here, and for more information on IMR Inc., visit
automotiveresearch.com. The most recent Insights from IMR Inc. can be found
here.
