At King Collision Centers, 15 OEM certifications bring knowledge to make best repair possible

Dec. 8, 2020
King Collision Centers has earned an amazing 15 OEM certifications, I-CAR Platinum certification, and the prestigious VQ designation from VeriFacts Automotive.
King Collision Centersis a second generation, two store collision repair
business in Massachusetts, run by brothers Chris and Matt King (pictured at right). Their father Bruce opened his first shop in Pembrooke, MA,  in 1983. Chris joined the business in 1995, and shortly after, they opened their second location in Plymouth, MA, in 1996. Bruce King retired in 2011, and Matt decided to join Chris in running the family business.

King Collision Centers has earned an amazing 15 OEM certifications, I-CAR Platinum certification, and the prestigious VQ designation from VeriFacts Automotive. With that impressive resume, they advertise as “New England’s Most Certified Collision Center”.

“We want the knowledge that comes with certifications and making sure that we are prepared to repair every car properly and safely,” said Chris King. “Before my father retired, he saw the rapid changes that were happening to the industry and to the way cars were being manufactured, and he wanted to be sure that his employees had as much training and knowledge as possible. The introduction of boron steel by the manufacturers is an early example, and we quickly realized the challenges that would present to technicians. We became involved with I-CAR and earned Gold and then Platinum certification. Before long, education, training and certifications became a part of our DNA.”

The Kings quickly earned a reputation for outstanding repair work and were invited to participate in several OEM certification pilot programs. In 2016, the Kings were introduced to VeriFacts Automotive while pursuing their Honda certification.  

“We really liked what we saw in the VeriFacts Automotive business model,” said Chris. “Today’s vehicles are evolving at an incredible rate, and it’s a real challenge to keep up. The service that VeriFacts provides, by auditing our repairs, coaching and training, was exactly what we needed.”

King Collision Centers employees 24 technicians, and the team has embraced the fact that the VeriFacts Automotive coaches inspect and audit their repairs because the coach also knows how to make the repair, not just teach it.(Pictured at left, the King Collision Team receives their VQ designation from Bill Romaniello,Vice President of Operations for VeriFacts Automotive.)

“The VeriFacts Automotive coach does a great job, and he teaches us something new with every single visit,” said Matt King. “Our team has now gotten to a point where they not only want to delight the car owner with the end result, but they also want to impress the coach.”

“The entire King Collision Center organization is highly focused and dedicated to making the safest and  highest quality repairs for their customers,” said Farzam Afshar, CEO of VeriFacts Automotive. “It’s an honor to have them as a member of the VeriFacts Automotive family of VQ verified collision centers.”

“We are very proud and honored to have earned the VQ designation,” said Chris King. “Obviously having the certifications helps bring in more business, but it’s really about the knowledge and the ability to make the best repair possible. Our community supports us, and we support our community, and we have an obligation to make sure that their cars are repaired properly and safely. Our father always said, ‘be the best you can be, and train and equip your staff to be the best they can be.”

About VeriFacts Automotive

VeriFacts Automotive, headquartered in Newport Beach, CA, provides the highest level of collision repair business coaching, evaluation and verification services, delivering OEM certifications and working with insurance carriers to ensure collision repair facilities are prepared to deliver safe and reliable repairs. Today, VeriFacts has partnerships with the majority of leading multi-shop collision repair organizations, independent and dealer repair facilities plus top vehicle manufacturers and is recognized by top insurance carriers, among others. VeriFacts employs more than 75 team members across North America. For more information, visit www.VeriFactsAuto.com.

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