FenderBender OEM Parts Roundtable Discussion
In the collision repair industry, the shop owner or manager is the first to be considered and the first to receive credit for the business’ success. Meanwhile, the partner in the shop’s success — the wholesale parts side — isn’t usually invited to the table.
“When you show up to industry events, the OEMs (original equipment manufacturers) have a voice, the shops have a voice, the software companies have a voice, and the insurance companies have a voice, but the one stakeholder in the industry that never has a voice is the wholesale parts manager,” said Paul Samuelson, national collision manager at Nissan North America. “Thanks to the FenderBender Reader’s Choice Awards, the men and women who manage now have a voice.”
Communication between the wholesaler and the repair side is vital to the industry's success. By talking to each other, the auto collision industry can advance its strategies and become more profitable.
In this video, FenderBender sits down with Samuelson; Amanda Darr, senior analyst of the collision programs at Lexus; Dean Bruce, performance improvement manager at Ford Motor Company; and Mike Anderson, president and owner of Collision Advice to offer their perspective on present advancements and issues shops and wholesalers are facing. They also discuss how both parties can help to better serve the end customer and the collision repair industry.