The I-CAR Academy curriculum is designed to prepare entry-level technicians for a collision repair career. I-CAR Director of Product Management Jesus Guerrero talks about how the Academy, with guided hands-on learning and gamification in five foundational learning areas, helps new hires become productive technicians. For more information, scan the QR code or go to i-car.com/academy.
Jay Sicht is editor-in-chief of FenderBender and ABRN. He has worked in the automotive aftermarket for more than 29 years, including in a number of sales and technical support roles in paint/parts distribution and service/repair. He has a bachelor's degree in journalism from the University of Central Missouri with a minor in aviation, and as a writer and editor, he has covered all segments of the automotive aftermarket for more than 20 of those years, including formerly serving as editor-in-chief of Motor Age and Aftermarket Business World. Connect with him on LinkedIn.
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