ASE Education Foundation, Goodguys partner to promote automotive careers

March 6, 2023
The program will advise students nationwide on the numerous automotive careers available by focusing on design and engineering, manufacturing, mechanical, fabrication, paint, marketing, media, and sales disciplines.

The ASE Education Foundation and Goodguys Rod and Custom Association (Goodguys) announced their partnership to promote industry education and careers. 

Together, they will advise students nationwide on the numerous automotive careers available by focusing on design and engineering, manufacturing, mechanical, fabrication, paint, marketing, media, and sales disciplines.

“Goodguys events are ideal to bring together future professionals and the companies that drive the industry. Goodguys events are not only fun, but they give students the chance to learn about available educational, scholarship, and career opportunities and interact with automotive professionals from diverse industry backgrounds,” said Mike Coley, ASE Education Foundation president. “The automotive service industry needs qualified talent more than ever and our new partnership with Goodguys will help publicize the industry’s need for a well-trained, better-prepared future workforce.”

The ASE Education Foundation and Goodguys is set to work with local area high schools to identify and recruit students interested in careers in the transportation industry and will schedule Fridays at select Goodguys events as a hands-on career exploration project.

The students will start the day meeting with a panel of experts and top industry professionals and then be paired up with a mentor to participate in a scavenger hunt where they will track down businesses and learn about the different automotive careers.

Students will then receive a free ticket to attend the Goodguys event. 

“There are so many career opportunities within the automotive aftermarket and hot rodding,” said Andrew Ebel, COO of Goodguys Rod & Custom. “Working with the ASE Education Foundation gives us the opportunity to introduce students to many of the professional builders, painters and parts manufactures that attend our events across the nation. It will be a great experience for the students as well as for the industry professionals.”

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