Kim Cottle

Kim Cottle brings more than 18 years of automotive aftermarket experience focused on battery service, charging technology, and equipment leadership. She joined Associated Equipment Corp. in 2007 as vice president of Operations and was named president and CEO in 2012, leading the company’s strategy, product development, and industry engagement as a U.S.-based manufacturer of professional battery service equipment.
Kim is an active industry leader, serving as immediate past chair of the Auto Care Association’s Tool & Equipment Committee and participating in Women in Auto Care and AMRA/MAP. She was elected to the Equipment & Tool Institute (ETI) board of directors in 2024 and also serves on PTEN’s Advisory Board. Her work focuses on advancing battery diagnostics, charging systems, and professional service standards across OEM and aftermarket channels.