Mike Croker

Mike Croker is the director of product management at Chief Collision Technology. He is a devoted advisor for various technical school organizations and a national technical committee member with SkillsUSA. Mike uses a hands-on approach in training to serve as an I-CAR instructor and is an ASE subject matter expert for Structural Analysis and Damage Repair. For more information, visit www.chieftechnology.com or email him at [email protected] 

Courtesy of Chief Collision Technology
Chief Meridian Printout

Blueprinting: The structural repair tool your shop is missing

Feb. 9, 2023
Long gone are the days of only needing quick visual inspections. As we say hello to a new way of vehicle repair, we also welcome new tools and methods to help us stay on course...
Jay Sicht
Now that more companies are doubling down on their commitment to producing quality and affordable EVs, the way we go about structural repair will change.

How EVs are changing structural repair

Oct. 4, 2022
A proper blueprinting process will help you address EVs as they come and guide you to creating the best plan moving forward.

The importance of following OEM repair procedures, documenting ADAS calibrations

Sept. 24, 2020
Simply put, if an ADAS feature isn't properly calibrated, it won't work. ADAS technology exists to help keep drivers safe, and these systems need a real-world reference...

Servicing collision equipment: Do you know what it takes?

June 23, 2020
By taking the time to establish a few protocols, shop owners can keep the equipment running and lasting longer, keep employees safe and help keep revenue coming in.