David Rogers

David Rogers is president of Auto Profit Masters, Shop4D, and the award-winning Automated Marketing Group, and the COO of Keller Bros. Auto Repair in Littleton, Colo. Together, these companies form an ecosystem of success for shop owners, offering proven, sustainable solutions for maximizing efficiency and growth, growing customer bases, and creating a culture of excellence. With nearly half a century of experience in the automotive industry (and they’re still growing exponentially), Auto Profit Masters and Automated Marketing Group have the tools and resources to help set your shop apart from your competition and elevate your business to the next level. 

Finance

How to turn price shoppers into loyal customers

Aug. 26, 2020
The "easy button" in auto repair shops is the "create estimate" button in the point of sale system. But, making this single click probably does more to cost your business more...
Finance

Establishing and enforcing proper policies, procedures in your shop

June 30, 2020
Step one when introducing any policy or procedure is to make sure your entire team knows and understands what is being asked of them.
Finance

Giving the right customer the right message through marketing

May 22, 2020
So how do shops stand out, cut through the noise, find the right message to use, and stay top of mind? It starts, like so many parts of running a successful shop, with measurement...
Finance

Lead your shop to growth with pricing, marketing

Sept. 4, 2019
First things first, you need to have a strong grasp of what your costs are – equipment, labor, rent, etc. – before you can determine what you’ll be charging for both parts and...