Darrell Amberson

Director, MSO relations
Phone: 612-599-3448

Darrell Amberson is the president of operations for LaMettry's Collision, a 10-location multi-shop operator in the Minneapolis area. Amberson has more than 40 years of collision industry experience, is interim chairman of the Collision Industry Conference, and served as chairman for the 2021-2022 term.


Verifying/Regulating ADAS Repairs: How Do We regulate Ourselves Before the Government Does?

April 11, 2024
Certification or another mechanism needs to exist to verify that ADAS repairs comply with vehicle manufacturer repair procedures and standards.
Bosch ADAS calibration in Accelerated Vehicle Technology

The business of ADAS

Aug. 8, 2023
Unlike collision repair, performance benchmarks and guidance are not readily available for the ADAS business. Darrell Amberson shares some wisdom he's gleaned after starting a...
Photo 229139334 © Viacheslav Iacobchuk | Dreamstime.com
Major paint companies can typically help an MSO identify where waste may be occurring for various paint and material products.

Recovering the cost of paint and material increases

July 4, 2022
As the industry reacts to cost increases as never before, it's important to maximize your paint and material margins.

A deep dive into MSO ADAS calibration work

Oct. 1, 2020
The Collision Industry Electronic Commerce Association (CIECA) started looking at vehicle ADAS scanning a few years ago. At the beginning of 2019 a Calibration Committee was formed...