Bob Greenwood

Robert (Bob) Greenwood, AMAM (Accredited Master Automotive Manager) was the President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry utilizing the Internet environment. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada in Georgian College located in Barrie, Ontario, Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in Colleyville, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation. The Automotive Management Institute’s Accredited Automotive Manager designation is the first business management accreditation exclusively for the automotive service professional. To date, AMI various programs have attracted more than 212,000 enrolments throughout North America. 

Greenwood died on Sept. 9 in Surrey, British Columbia, Canada, from a heart attack. He was a regular contributor to Motor Age magazine and will be greatly missed. See some of his recent work here:

Where is your shop today: Do you have a career or job culture?
Part one of a three-part series looks at a sample policy manual for your team

How should you measure the real cost of running your business?
A few quick calculations can provide powerful insights into business productivity and profitability.

Shop of the future is becoming reality
Thousands of independent shops will disappear over the next few years, but those that survive will be great businesses. Let's look at what these shops will have done to remain successful.

See more of his articles below. 


Holding staff and management truly accountable

May 3, 2021
It is time to look at the most serious problem in every service shop business: what unproductive staff really cost and their impact on the bottom line.
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Using an audit to meet new business challenges

Dec. 1, 2020
Everyone is becoming very aware of the many challenges that lay ahead for the independent aftermarket. If that makes you nervous, let me assure you that challenges can turn into...

Measure your client relationship progress each month

Oct. 1, 2020
The progress of this relationship development can actually be measured each month. It is tracked by not measuring average sales per invoice but by calculating the average labor...

How COVID-19 has created just the latest challenge for the automotive aftermarket

Sept. 1, 2020
In the past few months, we've seen a complete redesign of the consumer experience at repair and service shops.