Chris (Chubby) Frederick

Chris “Chubby” Frederick is the CEO and founder of the Automotive Training Institute. ATI’s 130 full-time associates train and coach more than 1,500 shop owners every week across North America to drive profits and dreams home to their families. Our full-time coaches have helped our members earn over 1 billion dollars in a return on their coaching investment since ATI was founded.


Why you stink at selling maintenance to women

If you search your shop database over the last 10 years, you will find a dramatic increase in the number of women you are serving — unless your (negative) reputation precedes ...

Four steps to improving your shop’s front desk service

Recognize that most people want to be the best at what they do, and it’s your job to provide them with the knowledge and tools to become just that.
Human Resources

Time or money — what’s more important to people?

Four-day work weeks are being discussed in many companies, and the automotive repair industry is no different. Mike will share the benefits of offering a four-day work week along...

How to increase your labor hours and still keep customers happy

Are you looking for a solution that will increase your gross profit margin? If so, you're reading the right article.