Karen Fierst

Karen Fierst has more than 25 years of experience in the automotive aftermarket, specializing in the U.S. and Chinese collision repair industries. After serving as Deputy Executive Director of the Certified Aftermarket Part Association, she founded KerenOr Consultants in 1998. KerenOr Consultants provides business, market and strategic development consulting services to all segments of the automotive aftermarket, government agencies and law firms. The company has provided U.S. Liaison services for the Taiwan Auto Body Parts Association (TABPA) for 14 years. She has written articles for a number of U.S trade publicationsShe is a well-known speaker at industry events in the U.S. and internationally, having presented at the International Body Shop Industry Symposium (IBIS) in France, England, Switzerland and Spain; Automechanika Shanghai and Malaysia; and at several conferences in China. She has received numerous industry awards, including the prestigious Most Influential Woman in the industry award presented by Akzo Nobel.

Operations

The trade show trade offs

Jan. 1, 2020
During a recent trip to China, I attended three automotive industry trade shows. The first of those trade shows was the annual Automotive Maintenance and Repair Trade Show (AMR...
Operations

Brazil offers hope for growth

Jan. 1, 2020
Among the first things those interested in doing business in Brazil should remember are its size and diversity. The country is only slightly smaller than the U.S.?s entire lower...
Operations

Opening opportunities, closing old stereotypes

Jan. 1, 2020
Women still have to contend with industry's 'boys' only attitude