Mitchell 1, partner to reach female DIY car owners

March 30, 2010

March 30, 2010—Mitchell and have partnered to promote brand recognition among female car owners.

Mitchell 1 signed an Internet affiliate agreement with Inc, a website for women to get advice on car purchases, maintenance and other automotive related topics. will partner with Mitchell 1’s do-it-yourself program,

The agreement is beneficial for both companies, as it will help draw additional business to each site and provide brand name recognition among female DIY car owners, said Dave Rady, Mitchell 1 senior account manager of business development. “Reaching this audience is especially important today as the percentage of women vehicle maintainers continues to grow.”

“Women have become nearly every family's chief purchasing officer,” said Jody DeVere, president and CEO of, based in Thousand Oaks, Calif. “Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors.”

Mitchell 1 DIY is an internet-based service that guides users through step-by-step mechanical repair procedures, complete maintenance information and service schedules and the latest factory service tips.

Visit or for more information.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

Maximizing Throughput & Profit in Your Body Shop with a Side-Load System

Years of technological advancements and the development of efficiency boosting equipment have drastically changed the way body shops operate. In this free guide from GFS, learn...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.