Nissan Pushes Drivers Toward Certified Shops

March 9, 2021
A marketing campaign by the automaker provided a bump in awareness of its certified network.

March 9, 2021—Nissan recently sought to increase awareness of its certified collision repair program, targeting some 3.9 million Nissan drivers and 500,000 INFINITI owners.

Assured Performance, which administers the Nissan Certified Repair Provider network, announced today that the marketing push led to a tenfold increase in the number of hits on Nissan's certified shop locator, according to a press release.

The campaign used slogans such as "What's Done is Done, So Get Repairs Done Right" in order to remind Nissan drivers to seek out certified shops for their repair needs.

According to the release, Nissan's certified network has almost 100 percent demographic and geographic coverage across North America.

About the Author

FenderBender Staff Reporters

The FenderBender staff reporters have nearly three decades of combined journalism and collision repair experience.

Sponsored Recommendations

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...
Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...
The Autel IA700 is a state-of-the-art and versatile wheel alignment pre-check and ADAS calibration system engineered for both in-shop and mobile applications...
Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.