Royal Purple announces new products, vehicle debut, celebrity sightings at SEMA 2015

Premium synthetic lubricant and performance chemical manufacturer, Royal Purple® will debut new products, feature vehicles and host a number of celebrity signings during the 2015 SEMA Show in Las Vegas, November 3-6.

Royal Purple will hold a special press conference at its booth (#23257) in Central Hall on Tuesday, November 3 at 3:30pm, there the company will introduce its 2016 products, including the new innovative formulation of Purple Ice®.

In addition to the new products, Royal Purple will also unveil the latest build from Ridler Award winning CAL Automotive Creations – a modern twist on an early Ford Bronco. Royal Purple plans to also feature three added vehicles in its booth including the TRG-AMR No. 007 Aston Martin V12 Vantage race car, a DirtFish Motorsports rally car and a completely custom Chevrolet C-10 pickup.

Booth signings throughout the week will include some of the industry’s most well-known personalities and racers including:

Tuesday, November 3

Courtney Hansen (TV host/personality) – 11:00am-1:00pm
Townsend Bell (IndyCar & TUDOR United SportsCar Championship driver) – 3:00-3:30pm

Wednesday, November 4

Kate Osborne (TV host/personality) – 11:00am-12:00pm
Christina Nielsen (TUDOR United SportsCar Championship driver) – 12:00-1:00pm

Thursday, November 5

Subaru Rally Team USA (Bucky Lasek, David Higgins, Sverre Isachsen) – 11:00am-1:00pm
Tanner Whitten (DirtFish Rallycross Driver) – 2:00-3:00pm

In conjunction with the SEMA Show, Royal Purple is set to have a presence again this year at the Automotive Aftermarket Products Expo (AAPEX) at the Sands Expo Center on Level 2 (booth #36023). For additional information on Royal Purple’s Royal Purple’s complete line of high performance lubricants, filters and chemical products, please visit www.RoyalPurpleConsumer.com.

About Royal Purple
Royal Purple is the world’s leading lubricant company: The Performance Oil That Outperforms®. Its product portfolio includes a complete line of premium synthetic lubricants and performance chemicals for automotive, commercial trucking and industrial applications. With its proprietary Synerlec^® technology serving as the cornerstone for most of the company’s products, Royal Purple lubricants excel in head-to-head performance tests by outperforming the competition. For additional information about Royal Purple, visit www.royalpurple.com or call toll-free 888-382-6300. Like us on Facebook and follow us on Twitter.